Plumbing marketing services, sorted by the problem they solve

Local SEO and Google Business Profile

This is for companies that lose the map pack to rivals with more reviews and better-kept profiles. It's the slowest service to mature and usually the cheapest source of calls over a full year.

We clean up categories, services, service areas and after-hours hours on your profile, then build pages for the towns you really serve. Answer-first articles and short job-site videos fill out the work. The service page explains how we avoid thin, copy-paste area pages that search engines treat as doorways. Local SEO details.

Paid search and Local Services Ads

Choose this when you need calls this month, or when you want more of one job type, such as water heater replacements, than organic search can deliver. Google Ads and Microsoft Ads campaigns are split by job type, and ad schedules follow the hours your phones are actually staffed.

Local Services Ads list "Plumbers" as a category in Canada, but availability depends on your area and business, so we always start with an eligibility check. Paid search details.

Websites, conversion and call tracking

Pick this if your site gets visits but few calls, or if you can't tell which channel sent last Tuesday's best job. We build or rebuild phone-first sites where the number is visible on every screen. Each traffic source gets its own tracking number, so calls are attributed instead of guessed at.

The website page covers speed targets, trust content and what we never put on a plumbing site.

Reviews and reputation

This suits companies with good work and too few reviews to show for it. We set up a request routine that goes to every customer the same way, with no screening of unhappy customers first and no rewards for posting. We also write reply guidelines so your responses sound like you.

Google's own policies prohibit incentives for reviews, and the reviews page links to them. Review details.

Water heater, maintenance-plan and emergency campaigns

These are campaigns aimed at revenue per customer and at the calls that pay most. Water heater replacement pages and ads target same-day buyers. Maintenance-plan marketing promotes a plan you design and price, so members come back every year. Emergency capture makes sure an 11 p.m. burst-pipe call reaches a person, not a voicemail box. Campaign details.

Light-commercial and new-construction marketing

This is for service plumbers who want steadier, scheduled work from property managers, restaurant owners, small offices or builders. We write capability pages and project lists from your real jobs, and we plan outreach that follows Canada's anti-spam rules.

Drain-heavy commercial programmes are a specialist field of their own. Commercial details.

A typical first six months

Most plumbing companies don't need everything at once. A common sequence:

1. Weeks 1–3: tracking numbers, Google Business Profile clean-up, conversion fixes on the existing site.
2. Weeks 2–6: paid search on two or three high-value job types, with after-hours schedules matched to staffing.
3. Months 2–4: review routine running on every job; first service-area pages and articles published.
4. Months 4–6: a seasonal campaign (water heaters or a maintenance plan), plus commercial pages if that's a goal.

Every plan is confirmed in writing in your proposal, and month-to-month terms mean you're never locked in. See pricing for the three plan levels, or the FAQ for questions owners usually ask before signing. For drain and sewer specialists, our sister practice drainageagency.ca goes deeper on backup, camera-inspection and lateral campaigns.