Can we put rebate amounts in our water heater ads?

Only with care. Programs change, so we cite the official page with a date, say 'as of' that date, and tell customers to confirm eligibility with the administrator. We never promise a customer will qualify.

Who sets the price of the maintenance plan?

You do. We market the plan you design: what's included, the price and the terms. If you want help building the plan itself, plumber.consulting covers pricing and offer design for plumbing owners.

We don't have night staff. Should we still advertise emergencies?

Only for the hours you can answer. We can run emergency campaigns until your last person goes off shift and switch them off overnight, or plan an overflow answering option with you.

How soon do campaigns start working?

Paid water heater and emergency campaigns can produce calls within the first weeks. A maintenance plan builds slowly, because members come from your existing customers job by job.

Water Heater, Maintenance-Plan and Emergency Campaigns

Most plumbing revenue growth comes from three places: replacing water heaters before the customer calls a competitor, turning one-off customers into yearly members, and answering the 11 p.m. call that everyone else sends to voicemail. We run a campaign for each. They draw on paid search, your website and the review routine, so they work best once those foundations are in place.

Water heater replacement campaigns

The answer first: water heater buyers are in a hurry and compare two or three quotes at most, so the campaign has to be visible, fast and specific.

What we build:

A landing page for "no hot water" and "water heater replacement", with your service area, typical timing and the tank and tankless options you install.
A plain tank-versus-tankless explainer for customers who aren't in a rush.
Search campaigns split between emergency replacement and planned upgrades, with separate bids.
Rental buy-out messaging, only if you actually offer it, in wording you approve.
A review request after every install, since a customer writing "had hot water by dinner" sells the next replacement better than any ad copy.

Programs and rebates, handled carefully. Some utilities and provinces run rebates that affect water heater choices. As of October 2026, SaskEnergy's equipment replacement rebate terms list $1,000 for an eligible tankless or condensing water heater, and SaskEnergy says it can change the program. In BC, CleanBC's Energy Savings Program lists income-based rebates for heat pump water heaters. We cite any program with its source and date, and tell customers to confirm with the administrator. We never promise eligibility.

How we measure it: water heater calls, booked replacements, cost per booked replacement, and the share of quotes that close.

Maintenance and membership plans

A maintenance plan turns a single repair into a yearly relationship. It also smooths out slow months. You design and price the plan; we market it.

What we build:

An offer page explaining what members get: for example an annual inspection, a water heater flush, priority booking and member pricing on repairs, whichever you choose.
A short script for techs and the office, so the plan comes up naturally at the end of a good visit.
Renewal reminders by text and email, sent only with consent and with a working opt-out.
Member-only messages a few times a year: seasonal reminders and early booking before busy periods.

Worked illustration, not a client result: if you sign 15 members a month at $189 a year and keep 80% at renewal, you'll have roughly 140 active members after a year. That's about $26,000 a year in plan revenue before a single repair.

If you want help deciding what goes in the plan and what to charge, plumber.consulting handles that side.

How we measure it: new members per month, renewal rate, and revenue per member from your job records.

Emergency and after-hours call capture

The goal is simple: a burst pipe or flooding basement at night should reach a person who can book the job.

What we set up:

After-hours ad schedules matched to who's actually on call.
A routing plan: which phone rings first, who's next, and what happens after the third missed ring.
Overflow answering options for you to choose from, if you don't want techs taking every night call.
An emergency landing page that states your after-hours call-out terms plainly. The Competition Bureau warns against drip pricing, where extra mandatory fees surface late.
Google Business Profile hours that reflect real coverage.

The office side, such as what the person on call says, is a training job; we'll point you to the right help.

How we measure it: answered-call rate after hours, after-hours booked jobs, and revenue from those jobs.

Timeline and what to avoid

Weeks 1–3: water heater landing page and campaigns; after-hours routing plan.
Weeks 3–6: maintenance-plan page, scripts and reminders.
Ongoing: seasonal pushes and monthly reporting, all shown against plan cost on our pricing page.

Common mistakes: quoting a rebate without a date, advertising "24/7" when nights go to voicemail, launching a plan nobody at the door mentions, and surprise after-hours fees that turn into one-star reviews.

Water heater, maintenance-plan and emergency campaigns for plumbers