Plumbing marketing in New Brunswick

The rules to know

The answer first: New Brunswick has one provincial inspection body that covers plumbing. The government's technical inspections page lists plumbing alongside boilers and pressure vessels, electrical, elevators and gas. It also offers a portal for licences and a call-in process for reporting progress on plumbing projects.

For marketing, if you hold a plumbing licence, display it accurately and link the provincial page so customers can see who regulates the trade. We don't advise on licensing; we make sure your claims are true.

Moncton, Dieppe and Riverview

Greater Moncton is the province's busiest market, and many plumbing companies there serve customers in both official languages. A company that answers in both, lists services in both on its profile and has a French version of key pages can reach customers others miss.

What we'd build:

• French and English service pages for the jobs you do most,
• a profile with services described in both languages,
• separate French and English ad groups if search volume supports it, each with its own landing page.

Saint John and the Kennebecasis Valley

Saint John, Quispamsis and Rothesay make up the province's southern port-city market, with established city neighbourhoods and suburbs out in the Kennebecasis Valley. Area pages here should be honest about drive times across the harbour bridges and out to the valley towns.

Fredericton and the capital region

Fredericton is the provincial capital, home to government offices and a university as well as households. Small commercial accounts, such as offices, clinics and rental buildings, can be worth pursuing alongside residential work. Our commercial service covers that.

Northern and smaller communities

Bathurst, Campbellton, Edmundston and the Acadian Peninsula are smaller markets; if your customers there mostly speak French, your marketing should too. Winters are colder and snowier inland and in the north than along the Bay of Fundy coast. Here, a French-language profile with recent reviews and a clear list of towns served is often the whole marketing plan, plus a modest paid search budget for urgent jobs.

A worked example for a small market

An illustration, not a client result. A two-van company in Fredericton closes about 90 jobs a month. If the office sends a review request after every one and 15% of customers leave a review, that's about 13 new reviews a month, or roughly 160 a year. In a small market, that's often enough to lead the map pack on recent reviews within a year. The request routine costs nothing extra once it's built into job close-out.

Reviews and replies in a small province

In New Brunswick, many customers will know someone who has used you, which makes your public replies to reviews unusually visible. We write reply guidelines that keep responses short, specific and calm, with no customer details. Where the customer wrote in French, the reply goes back in French. Mixed reviews get a thank-you, a brief note on what changed, and an invitation to call the office. Angry ones get the facts and an offer to talk offline. Over a year, a steady pattern of careful replies does as much for trust as the stars themselves, especially in towns where everybody reads them.

How we'd approach New Brunswick

1. Decide the language plan with you before writing anything.
2. Fix the profile and start the review routine first.
3. Add paid search only on high-value, urgent jobs.
4. Report monthly by town and language.

Our fees for New Brunswick clients carry 15% HST. See pricing.